The Communication & Marketing Manager(CMM) provides strategic leadership for all organizational
messaging, branding, and outreach efforts. This role is responsible for developing and executing
comprehensive communication and marketing strategies that elevate the Illinois Certification Board (ICB), expand visibility of the CADC Workforce Expansion Program (WEP), and strengthen the statewide
behavioral health workforce pipeline.

Serving as the organization’s internal communications and marketing lead, the CMM replaces the need for external marketing firms and ensures ICB speaks with one unified, powerful, and mission-aligned voice. The role involves statewide relationship-building, cross-sector collaboration, and occasional in-state travel.

The CMM reports to senior leadership and may supervise contractors, vendors, or support staff as
assigned. This position is partially funded through a grant from the State of Illinois.

Key Responsibilities – Strategic Communications and
Marketing

• Develop and implement a comprehensive communications and marketing strategy to
  promote the CADC WEP and CADC certification pathway across Illinois.
• Monitor trends, workforce needs, and regional demand to tailor messaging and campaigns
  that support Illinois’ behavioral health system expansion efforts.
• Oversee brand consistency across all communications, ensuring clear messaging that aligns
  with ICB’s mission and statewide workforce goals.
• Provide strategic counsel to ICB leadership on messaging, positioning, and public
  engagement.

Content Development

• Lead development of high-quality, audience-specific materials including brochures, infographics,
  toolkits, website content, social media campaigns, newsletters, and presentation decks.
• Produce compelling stories, data-driven narratives, and multimedia content that highlight CADC
  career pathways, training opportunities, and workforce impact.

Media Outreach & Public Relations

• Serve as ICB’s primary contact for media relations, including preparing press releases,
  coordinating interviews, drafting talking points, and cultivating relationships with statewide
  media outlets.
• Respond to media inquiries and ensure accurate, timely dissemination of program information.
• Strengthening ICB’s visibility through earned media, paid media, and statewide engagement
  opportunities.
• Negotiate contracts for services needed to execute a marketing strategy.

Community Engagement & Workforce Recruitment

• Coordinate outreach campaigns and engagement activities to recruit new CADC candidates and
  support retention efforts among current trainees, apprentices, and certified professionals.
• Build and maintain relationships with community colleges, universities, training programs,
  employers, community-based organizations, treatment providers, and regional coalitions.
• Support planning and execution of statewide events, webinars, and presentations that promote
  the CADC workforce.

Data and Impact Tracking

• Monitor communications performance using key analytics and metrics to evaluate reach,
  engagement, and impact of statewide initiatives.
• Prepare reports summarizing campaign cost-effectiveness and recommending improvements.
• Use insights to continually refine communications strategies.

Collaboration & Internal Support

• Work closely with ICB leadership, program managers, evaluators, and external partners to ensure
  alignment between messaging, workforce strategies, and certification processes.
• Provide communications support for additional ICB initiatives as needed, ensuring consistency
  across platforms and projects.
• Help coordinate internal communication practices and ensure staff have clear, up-to-date
  information.

• Education & Experience
  ● Master’s degree in marketing, Communications, Public Relations, or a closely related field and at
  least 2 years of experience managing large-scale initiatives, OR
  ● Bachelor’s degree in marketing, Communications, Public Relations, or a closely related field and at
  least 5 years of progressively responsible related experience.
  ● Demonstrated ability to lead large-scale outreach, marketing, or public relations campaigns.
  ● Strong writing and content development skills, with the ability to translate complex information
  into clear, persuasive messaging.
  ● Experience in media relations, community engagement, and multichannel communications.
  ● Ability to manage multiple priorities, meet deadlines, and work effectively with diverse partners
  across statewide systems.Proficiency with digital marketing tools, analytics platforms, and social media management.
  ● Commitment to workforce development, equity, and serving diverse communities.

Physical Requirements
Prolonged periods of sitting at a desk and working on a computer.
Ability to lift up to 15 pounds occasionally.
Some local or regional travel will be required for site visits or meetings.

Equal Opportunity Employer Statement

The Illinois Certification Board is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other status protected